Web design encompasses a variety of disciplines and skills in the creation and management of websites. The various disciplines of web design cover web graphic design; web user interface design; visual communication design; document architecture and designing; interactivity, which include building user interfaces for computers and other devices; and search engine marketing. Web design is also used to develop e-commerce websites that involve business relationships with other web sites or with computer programs such as email systems and software applications.
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Web design has two aspects, graphical user interface and user experience, which are implemented through CSS and HTML (combined with other styling languages), and visual elements such as text, images, video and interactivity. The graphic element refers to anything that provides visual information for users of a web site and the user interface is the clear and readable content on a web page. CSS refers to stylesheet and HTML is what controls the style and appearance of the visual elements.
User experience is the interaction a user has with a web design and it is measured through various factors, such as the ease of use, the ease of navigating quickly, and the satisfaction level of the end user. Web user research can assist in identifying usability issues in a timely manner and can lead to improvements in web design and usability. The usability of a site can be improved by improving communication between the client and the web designer. A usability specialist can also assist in tailoring a web design to meet the unique needs of a particular audience.